Alphabet and Meta are ready to invest millions in Hollywood content for the development of AI

Alphabet, Meta Platforms and OpenAI are reportedly in talks with major Hollywood studios to license their content for use in advanced artificial intelligence (AI) systems for video creation.

These tech giants are said to be developing systems that can generate realistic video scenes based on textual descriptions, and are offering studios tens of millions of dollars for their cooperation. Hollywood studios, in turn, are interested in using AI to optimize production, but want control over how their content is used.

Although Warner Bros. Discovery Inc. is willing to license certain programs to train AI models, Walt Disney and Netflix are not currently considering transferring their content to these companies. At the same time, actors such as Scarlett Johansson have expressed outrage at the possible unauthorized use of their voices and images.

It is worth noting that Hollywood studios are already actively using artificial intelligence in production, as well as many filmmakers. AI technology has already been used by Tyler Perry and Robert Zemeckis to enhance effects in their films.

However, new tools like OpenAI's Sora and Alphabet's Veo go further, promising to help filmmakers quickly create realistic video clips based on just a few words of description. Such possibilities have sparked both interest and outrage in Hollywood, where last year actors and writers protested the potential risks AI could pose to their jobs.

According to the publication, the music industry has also taken a tough stance on the use of AI. Universal Music Group NV sued Anthropic, an artificial intelligence startup, for copying song lyrics, and Sony Music Group this month sent letters to its partners warning them not to train any AI models on its music.