Skechers changes hands: $9.4 billion deal amid global challenges

The American manufacturer of sports and casual shoes Skechers is coming under the control of new investors. The investment company 3G Capital, which has American-Brazilian origins, has agreed to acquire one of the leading players in the global footwear market for an impressive sum of $9.4 billion. This deal, as analysts note, is partly a response to uncertainty in global trade associated with potential changes in the economic policy of the Donald Trump administration.

The Financial Times reported on the conclusion of the deal. According to its terms, Skechers shareholders will receive several compensation options. One of them involves the repurchase of shares at a fixed price of $63 - this is 30% more than the average market value of the company's shares over the past two weeks. Another option is $57 in cash plus a stake in a new private holding company that will control the Skechers brand after the transaction is completed.

Despite the change of ownership, the company's management will remain unchanged. Skechers founder Robert Greenberg will continue to serve as CEO. His son Michael Greenberg, who has led the company's marketing development since the 1990s, will retain the position of president. Skechers' headquarters will remain in Manhattan Beach, California.

The Skechers board of directors has already approved the transaction unanimously, which indicates a high level of confidence in the new investor and a strategic vision for the company's future. The final closing of the transaction is expected to take place in the third quarter of 2025, after passing all necessary regulatory procedures.

Founded in 1992, Skechers has managed to grow into a global player, present in more than 170 markets around the world. Its popularity is based on a combination of affordable prices, comfort and fashionable design. The company posted record profits in 2024, but has begun looking for ways to strengthen its position amid geopolitical instability and a possible revision of US customs policy.

Investment firm 3G Capital, known for its large transactions in the consumer goods sector (including investments in Burger King, Heinz and Kraft), plans to develop the Skechers brand in a new strategic direction, focusing on international expansion and optimizing the business model.