The National Cashback Program is switching to a two-stage system of support for Ukrainian goods

From March 1, 2026, the state support program for consumers of Ukrainian goods “National Cashback” will operate according to a differentiated model with two levels of cashback — 5% and 15%, depending on the product category. This was reported by the Ministry of Economy of Ukraine.

This innovation is designed to strengthen support for Ukrainian producers in market segments where domestic goods face a high level of import competition. The Ministry of Economy notes that the changes will help stimulate demand for products and goods of critical categories.

A 15% cashback will be accrued on consumer goods of Ukrainian production in categories where the share of imports in the consumer basket exceeds 35%. These categories include non-food products: cosmetics and hygiene products, household chemicals, household goods, repair and construction products, pet products, stationery, clothing, footwear. In addition, 15% cashback will be provided for certain food products - hard and soft cheeses, some types of pasta and cereals.

A 5% cashback is provided for Ukrainian-made goods in categories where the share of imports is less than 35%. This includes sweets and confectionery, soft drinks, pharmacy products, garden products, snacks, canned goods, vegetables and fruits, fish and seafood, oil, meat, dairy products (except hard and soft cheeses), sauces and seasonings, bread and fresh pastries, flour and other bakery products, frozen foods, eggs and other groceries.

All cashback accruals, as before, will be credited to the “National Cashback” card selected in the Diya application. Users can check the accrual amount directly in Diya.

According to the ministry, 4.9 million active users have joined the program in the first year and a half of its operation. The total volume of purchases of Ukrainian goods through cashback has already exceeded UAH 63 billion, which indicates the effectiveness of the initiative and its impact on the development of domestic production.