Gray is out of competition: what car colors did Ukrainians most often choose in 2025

In 2025, the preferences of Ukrainian buyers of new passenger cars were clearly outlined around discreet and universal colors. Gray became the absolute market leader, confidently leading the rating of the most popular colors among new cars.

According to Ukravtoprom, more than 34% of all new passenger cars sold in Ukraine last year were gray. The BYD Song Plus electric car made the greatest contribution to this statistics, which became the most popular model among gray cars.

The second place in the ranking was taken by white. Almost 30% of cars sold in 2025 had a white color, which is traditionally associated with practicality and versatility. The most numerous representative in this category was the compact RENAULT Duster crossover.

The third position was taken by black, which was chosen by 16% of buyers of new passenger cars. In this segment, the VOLKSWAGEN ID.Unyx electric crossovers were particularly frequently registered, which ensured the model's leadership among black cars.

In fourth place were green cars, which covered 7% of the Ukrainian market of new passenger cars. Interestingly, the leadership here went to the RENAULT Duster, which turned out to be popular in several color categories at once.

The top five most popular colors are blue, which accounted for 6% of sales. The leader among blue cars in 2025 was the AUDI Q4, which confirmed the stable interest of buyers in this restrained and expressive shade.

In addition to the main five, the top ten most popular colors also included beige (3%), red (2%), brown (1%), yellow (0.5%) and purple (0.4%). Although their share remains relatively small, these colors demonstrate the demand for more non-standard solutions in the Ukrainian car market.